Discover the untapped potential in your brand
Nina Kelly
Creative Partner, Head of Planning & Strategy
Nina is a master at harmonising consumer needs, client desires, and creative vision, propelling brands to success in today's dynamic landscape. With 25 years of global experience, she has reshaped and revitalised brands for industry giants like Unilever, Mondelez, Twinings, Asahi, and PZ Cussons. Her unwavering dedication to redefining the relationship between brands and society underscores her passion for driving meaningful change in the industry, a passion that led her to co-found BrandSociety.
Chris Wilson
Creative Partner, Executive Creative Director
Chris, a true creator brimming with wit and charm, ensures unparalleled quality and expertise in his creative work. With a track record of shaping the creative direction for renowned brands like Marks & Spencer, ASDA, Kit Kat and Polo, Chris blends exceptional craftsmanship with forward-thinking approaches. Co-founding BrandSociety 14 years ago, he continues to play a hands-on, multidisciplinary role in design.
Libby Muhki
Head of Brand & Insight
Libby, a connoisseur of culture, delves into the intricacies of the human condition, uncovering the invisible threads that bind us to beloved brands. With 12 years of collaborative experience, she has partnered with influential names such as P&G, adidas, Microsoft, Mondelez, and Coles. Libby's expertise lies in developing brands and products that captivate and engage consumers on a subconscious level.
