From the age of intricacy to the era of adaptability
Logo trends evolve. We started with elaborate, crest-like emblems and swirling scripts like the ones you see in classic beer logos. Then, the 1960s brought a clean break with minimalist designs, using simple geometric shapes and clear fonts. By the 1970s, logos were bursting with bold colours and funky patterns, reflecting the era's vibrant energy.
The 1980s ushered in the digital age, and logos followed suit. Gradients, shadows, and custom fonts with a techy feel became all the rage. The Pepsi logo evolution is a prime example. The 1990s saw these trends continue, with a bit of a grunge and playful twist.
Finally, the 2000s brought a new wave of sophistication. Logos sported a sleek, high-tech look with 3D elements and glossy finishes—like Apple's shiny chrome logo. But as technology continued to evolve, so did design preferences. By the 2010s, minimalism made a comeback. This time around, it was all about flat design and earthy tones, like the simplified Starbucks logo.
Today, logo design is all about adaptability. With the rise of digital platforms and the need for logos to function flawlessly across various screen sizes, the focus is on clean, simple designs that can be easily resized without losing impact.
From crests to pixels, we've seen it all. And we build on this knowledge when creating adaptable logos for your brands.
Our clients tend to value...
- Multidimensional problem-solving.
We don't shy away from complexity. We bring a strategic toolkit to the table, dissecting challenges from every angle to create ingenious solutions. - Provocative insight.
We go beyond the surface level. Our team thrives on asking tough questions and sparking fresh perspectives to ignite innovation within your brand. - Invaluable partnership.
We believe in true collaboration. You won't just get an expert; you'll gain a dedicated partner invested in your success, working alongside you every step of the way. - Bold and ambitious thinking.
We're fuelled by a passion for audacious ideas. If you're a brand that isn't afraid to push boundaries and chase the horizon, we speak your language.
